This was a project in my master programme MSc Design at Linköpings University with focus on reducing food waste.
The bring back bag, a textile bag with a pocket inside to protect fragile food and a leather handle to make it more comfortable to carry. The print is created with food that would soon expire to make a pattern for the textile bag. Only one colour was used because it’s more eco-friendly. The purpose is to start reflecting over how much food we’re throwing away, and start thinking of how much food we could save instead. You can recycle clothes and different materials but not the most essential, Food. That must change. If there was a system that accepted food we would like to return, my bag would serve as a reminder to bring back food to the store, think of the amount of food you are buying and a way to transport the food from and to the store.
Art direction - images for Oriflames social media accounts. Photographers: Robert Berggren and Sara Wennerhed
Illustrations and information graphics for Stock Magazine.
Evelina Hallén, Josefine Brandt and me participated in an advertising competition called ”Kinderägget” that is runned by a student driven advertising agency, Kindergarden. The client was Stadium and the assignment was to create a campaign for them. Our concept was called ”Movement as payment” which meant that you’re supposed to use movement as a currency to pay with. For example you could buy a pair of shoes for 20 push-ups. We were awarded first price. Here is the motivation: "Det här välformulerade och genomarbetade bidraget, visar på ett tydligt och uppseendeväckande sätt att aktivitet verkligen lönar sig. Det landar rakt in i Stadiums vision och även rakt in i butiken, vilket i sig känns uppfriskande i dagens digitala buzz."
Zena is an interdisciplinary pop-up-agency that works with norm creative communication and our principal works with inclusion. Zena is part of The Social Few - the network that knows that successful work within inclusion at companies leads to growth and increased profit. My roll at The Social Few is Art director.
Hittahem is a concept that is supposed to make people reflect over what a home means and stands for. Especially for them who don’t have a home. If you would buy this poster half of the money would go to help homeless people find a home.
720 is Linköpings University’s ski association, were I during one year was responsible for all the graphic material.
In my bachelor thesis me and Louise Palvin created a graphic profile and website for Elsa Billgrens company, Elsas vintagebröllop. Visit her website here.
One ordinary Monday workers at Mjärdervi Science Park was met by something different. 150 pair of shoes was exhibit on the streets, squares and they were placed like they were in movement. Together with the shoes there was signs that encourage people to take the step and start their own business. This campaign was created by Gerillabyrån for the business incubator Lead. My role during this project was project manager and graphic designer.
Foto: Pernilla Andersson
”Provsmaka nya IKEA katalogen!”. Translated into english this means ”Taste the new IKEA catalogue”. The kitchen was in focus for IKEA during 2016. This is a campaign that the agency Futurniture stands behind and where me and Josefine Brandt did our internship during our bachelor. This slogan came from us.
As enterprise manager in 2014/2015 at the board for Graphic design and communication I started a mentorship program for students to get them connected with the branch of industry. You can read more about the program here.